Kimberly Slaughter
Marketing Director + Account Manager
Career Summary
Marketing professional with 10+ Years of Experience
For the last 10+ years, I have managed and developed social media accounts, websites, B2B & B2C audiences, and numerous marketing campaigns from concept to completion. As an innovative and data-driven marketing professional with more than 10 years of experience and accomplishments, the range of knowledge and experience I possess allows me to contribute value to any organization. With proven success in achieving corporate marketing goals, along with my comprehensive expertise in developing strategic content and initiatives throughout all levels of the marketing funnel, my objective is to show ROI & increased brand visibility through bankable metrics.
- Passionate, results-driven, strategic project manager with over 10 years of experience as a creative marketing professional, looking to leverage my analytical acumen.
- Inspired team member with the ability to lead, develop, and encourage talent.
- Adept at creating branded content and effectively integrating it into multi-channel marketing campaigns.
- Active problem solver and innovative thinker who can drive brand strategy and develop multi-channel marketing plans to build awareness, engagement, and conversion.
- 30+ Facebook Ad Campaigns Executed
- 50+ Google Ads Campaigns Managed and Executed
Core Skills
Strategic Planning
Lead Generation
Marketing Automation
B2B Marketing
Digital Marketing
Social Media Marketing
Collaboration
B2C Marketing
Analysis & Reporting
Relationship Management
Account Management
Project Management
Experience
Dec 2021 - Aug 2022
Digital Marketing Manager
Surv
- Led the marketing team through the ideation to the execution of marketing campaigns and strategies.
- Created and drove the marketing strategy to acquire quality leads.
- Tracked, analyzed, and reported KPIs with focusing on high-quality conversions.
- Optimized paid ads that resulted in a 15.6% increase in MQLs from the same quarter in the previous year.
- Managed CAC and tracked LTV/CLTV.
- Created a call flow and set up call software and call service which resulted in a 28% decrease in missed calls.
- Admin for all marketing software.
- Performed quarterly digital audit and review.
- Prioritized new opportunities for growth and identified friction points.
- Created automated marketing funnels and email drip campaigns.
- Managed communications cross-functionally, with third-party vendors, and key partners.
Aug 2016 - Aug 2021
Marketing Director
McKinley Homes
- B2B & B2C Marketing
- Managed multichannel marketing projects.
- Developed short and long range marketing plans with innovative cost effective strategies that generated qualified traffic
and prospects. - Managed in-house and outside sales and creative teams to ensure projects stay on-time and on budget.
- Reviewed and revised marketing budgets for inconstancies and saved the company money.
- Created marketing material and website content .
- Managed the organization of all creative content and materials.
- Presented weekly and reported on marketing efforts and status, traffic, and consumer surveys.
- Manage off-site and on-site signage including billboards for all communities in each market.
- Initiated the production of all marketing floorplans, elevations, renderings and site plans.
- Responsible for the development, production, and installation of all sales center graphics.
- Researched market, customers, and competitors to devise and adjust marketing strategies.
- Managed social media teams and executed campaigns.
- Responsible for the interior merchandising and staging of model homes.
- Responsible for reporting metrics and adjusting strategy according to the data.
- Created, managed, and executed email campaigns, strategies, and lists.
Jun 2012 - Aug 2016
Account/Project Manager
Studio Texture
- B2B & B2C Marketing
- Successfully led various projects comprising photography, film production, website development and other creative content for brands and events.
- Managed production schedules for projects and produced excellent work within a deadline-driven environment.
- Worked within established budget guidelines and managed costs for all projects.
- Directed and executed consumer and competitive market research efforts.
- Hired, coached and trained crews for events.
- Established and nurtured relationships with clients.
Sep 2010 - Jun 2012
Branch Manager
Salon Tres Belle
- B2C Marketing
- Managed social media marketing and direct marketing efforts.
- Composed, prepared, edited, and distributed correspondence and other documents.
- Oversaw calendar maintenance, appointment scheduling and expense report
- Generated daily revenue reports.
- Photographed and edited commercial images
Jan 2008 - Sep 2010
Account Manager
Design Logistics
- B2B Marketing
- Account manager for multiple interior design firms.
- Built rapport with various client and positively represented the company and the team.
- Organized installations of furniture.
- Created and sent invoices.
- Developed short and long range marketing plans.
- Reviewed and revised marketing budgets for inconstancies and saved the company money.
- Managed the organization of all creative content and materials.
- Responsible for reporting metrics and adjusting strategy according to the data.
Certifications
Recommendations
Kimberly has a great personality to work with.
Besides being a joy to work with, she is a
take-charge person who is able to present creatives
ideas and communicate the benefits. I highly
recommend Kimberly without reservation...
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